Gen Z Involved: How Collective Fashion Justice Empowers Young Advocates for Ethical Fashion

In a world where short-form content has become the norm, it can be difficult to get people to focus on something for much longer than 60 seconds. Collective Fashion Justice has used this to their advantage on its social media. Getting Gen Z to care isn’t hard, but getting them to engage is where things get more difficult.

Collective Fashion Justice works hard to empower young advocates for ethical fashion through its social media channels. The company has 46.3K Instagram followers and 14K TikTok followers. Through these social media platforms, it has gotten the opportunity to connect with young people and get them interested, educated and engaged. It posts Instagram Reels and TikTok videos that catch people’s attention. These videos show important issues surrounding fashion and the power we have as consumers when we choose to purchase something.

Another way this business connects with future industry leaders is through universities. On the website, it states that “Collective Fashion Justice believes that to create a fashion industry prioritizing the planet and life on it before profit, we must engage with young people who will shape fashion’s future.” The company connects with fashion schools across Europe and North America to implement discussions surrounding sustainable fashion practices. This is done through conducting info sessions, professional lectures and engaging readings at the universities.

The website includes resources on ways to get involved, materials to read, places to donate and ways to connect with others who care about sustainable fashion. Through the company’s social media, educational resources and wide reach they have been able to make changes all over the world. A few of these include banning wild animal skins and fur from London Fashion Week, banning all wildlife material from Berlin Fashion Week, creating a NewYork City task force working towards ending the purchasing of fossil fuels and animal materials and many more you can read about here.

The combination of short-form content and meaningful ways to get engaged is important and effective for a company like Collective Fashion Justice. Nonprofits should learn from this company. Having vast strategies that are done well is an important factor in making big changes in the world.